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This print was originally commissioned as part of a series to inspire modern textiles and wallpapers. It embodies the elegance of Art Nouveau while embracing the precise geometry of Art Deco, merging two influential design movements in a single, refined composition.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe print features a vibrant display of butterflies in turquoise and yellow, each rendered with delicate pochoir technique that highlights the intricate patterns and subtle colour gradations. The layering and arrangement of the insects create a sense of rhythm and harmony, showing how natural forms can be elevated into luxurious ornamentation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePapillons illustrates a period when decorative arts were pushing boundaries, turning ordinary motifs into sophisticated design elements. 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The design uses flowing, organic lines and ornamental stylisation to transform a simple perfume advertisement into an object of visual luxury. Rhead, one of the leading American illustrators of the period, was instrumental in bringing the Art Nouveau aesthetic into everyday consumer culture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe poster’s soft, delicate colour palette reinforces the perfume’s refined identity, while the curling motifs and graceful contours echo the broader European movement that prized harmony between art, nature, and decoration. In Rhead’s hands, advertising becomes an immersive experience rather than a straightforward promotional tool, inviting the viewer into a world of elegance and sensory pleasure.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis work represents the rise of sophisticated visual marketing aimed at affluent customers at the turn of the century. 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Created by Leonetto Cappiello, one of the most influential figures in modern advertising, it reflects the shift from the flowing elegance of late Art Nouveau toward a more immediate and graphic visual language. Cappiello was instrumental in this transition, using bold imagery and striking contrasts to create posters that were not only advertisements but cultural icons.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe composition features rich tones and decorative elements that evoke luxury while maintaining the clarity and impact needed for street display. Cappiello’s approach was revolutionary: instead of delicate ornamentation, he favoured strong silhouettes, simplified backgrounds, and memorable central figures. 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The work \u003c\/span\u003e\u003cspan\u003estands as an example of how advertising embraced artistry to shape early 20th-century consumer culture, merging elegance with the emerging principles of modern graphic design.\u003c\/span\u003e\u003c\/p\u003e","brand":"Leonetto Cappiello","offers":[{"title":"21x30cm \/ Unframed","offer_id":52394521166161,"sku":null,"price":19.99,"currency_code":"GBP","in_stock":true},{"title":"21x30cm \/ Black Frame","offer_id":52394521198929,"sku":null,"price":39.99,"currency_code":"GBP","in_stock":true},{"title":"21x30cm \/ White Frame","offer_id":52394521231697,"sku":null,"price":39.99,"currency_code":"GBP","in_stock":true},{"title":"21x30cm \/ Wood Frame","offer_id":52394521264465,"sku":null,"price":39.99,"currency_code":"GBP","in_stock":true},{"title":"21x30cm \/ Dark Wood Frame","offer_id":52394521297233,"sku":null,"price":39.99,"currency_code":"GBP","in_stock":true},{"title":"30x40cm \/ Unframed","offer_id":52394521330001,"sku":null,"price":29.99,"currency_code":"GBP","in_stock":true},{"title":"30x40cm \/ Black Frame","offer_id":52394521362769,"sku":null,"price":59.99,"currency_code":"GBP","in_stock":true},{"title":"30x40cm \/ White Frame","offer_id":52394521395537,"sku":null,"price":59.99,"currency_code":"GBP","in_stock":true},{"title":"30x40cm \/ Wood Frame","offer_id":52394521428305,"sku":null,"price":59.99,"currency_code":"GBP","in_stock":true},{"title":"30x40cm \/ Dark Wood Frame","offer_id":52394521461073,"sku":null,"price":59.99,"currency_code":"GBP","in_stock":true},{"title":"40x50cm \/ Unframed","offer_id":52394521493841,"sku":null,"price":44.99,"currency_code":"GBP","in_stock":true},{"title":"40x50cm \/ Black Frame","offer_id":52394521526609,"sku":null,"price":84.99,"currency_code":"GBP","in_stock":true},{"title":"40x50cm \/ White Frame","offer_id":52394521559377,"sku":null,"price":84.99,"currency_code":"GBP","in_stock":true},{"title":"40x50cm \/ Wood Frame","offer_id":52394521592145,"sku":null,"price":84.99,"currency_code":"GBP","in_stock":true},{"title":"40x50cm \/ Dark Wood Frame","offer_id":52394521624913,"sku":null,"price":84.99,"currency_code":"GBP","in_stock":true},{"title":"50x70cm \/ Unframed","offer_id":52394521657681,"sku":null,"price":59.0,"currency_code":"GBP","in_stock":true},{"title":"50x70cm \/ Black Frame","offer_id":52394521690449,"sku":null,"price":109.0,"currency_code":"GBP","in_stock":true},{"title":"50x70cm \/ White Frame","offer_id":52394521723217,"sku":null,"price":109.0,"currency_code":"GBP","in_stock":true},{"title":"50x70cm \/ Wood Frame","offer_id":52394521755985,"sku":null,"price":109.0,"currency_code":"GBP","in_stock":true},{"title":"50x70cm \/ Dark Wood Frame","offer_id":52394521788753,"sku":null,"price":109.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/5368\/2769\/files\/PRINT-TEMPLATE.png?v=1763628170"}],"url":"https:\/\/assayder.com\/collections\/vintage-posters.oembed","provider":"WYNJON","version":"1.0","type":"link"}